THE RIDE IN BEGINS WITHIN
Every serious shift in leadership begins with the same question: who am I becoming?
The Ride In was built to help founders and leaders face that question with honesty, rigour, and genuine support.
A PHILOSOPHY OF INNER LEADERSHIP
The Ride In is a framework for conscious leadership, which starts with self-leadership: being fully aware of who you are before you lead anyone else.
It helps people move from reaction to reflection, from striving to alignment, from performing a role to inhabiting one.
Rooted in neuroscience and lived entrepreneurial experience, it connects inner clarity with outer performance. Real change often means returning to what was always true.
ABOUT ANTONIO LENNERT
I work with leaders who have built businesses, teams, and reputations, and are ready to lead from a deeper place.
My background spans entrepreneurship, community building, and human development across two continents. I'm an IAC-certified Master Coach with an Executive MBA from Fundação Getulio Vargas (FGV), and I facilitate Forum training for the Entrepreneurs' Organization globally. I also carry the perspective of someone who has met payroll, survived loss, and rebuilt from scratch.
My coaching draws on neuroscience, Internal Family Systems, Neuro-Linguistic Programming, and identity design. The methodology is rigorous. The container is human.
Before founding The Ride In, I co-founded Surf the Greats, a movement that brought Great Lakes surf culture to a national and global stage. It reshaped how a community understood itself in relation to the natural world. That work taught me how identity, leadership, and belonging intersect.
In the stillness after losing my husband and business partner, I found someone I recognised someone who had been there the whole time, beneath everything life had asked me to carry.
THE RIDE THAT CHANGED EVERYTHING
Born in Brazil and shaped by work across continents, I have rebuilt more than once. Each time, I understood something the previous version of me could not have grasped.
The most defining moment arrived before I turned forty. Losing my husband and business partner brought me face to face with the question at the centre of this work: what remains when everything else falls away?
Grief showed me what mattered, and letting go of the old plan showed me where to go next.. What began as survival became a philosophy of leadership that now shapes every conversation I lead.
WHAT CLIENTS FIND HERE
Rigorous thinking and genuine emotional depth
A view of leadership that holds identity, strategy, and life
Presence that makes honest work possible
Experience built inside real businesses